We are today knee deep in the era of digitisation and the way information and content is being consumed has  changed profoundly. Getting the right message delivered to the right person in the right place at the right time...

Management is often considered the most important kind of public relations, because in a moment an organization or brand that took years, decades or even a century to build can be lost or strengthened. The difference between...

Cyber Security has always remained a very sensitive issue but has been neglected by the Mass Media platform, though they are aware about the recurrence and very well aware about how their website can be defaced? By so...

Introduction We live in times when ‘Crisis’ events appear to be  the neo norm. What with demonetization, terrorists striking us post the surgical strike, slump in the economy, cyber attacks on banks, interest...

I will particularly talk about digital medium as it is one medium that has grown fastest and it remained my work area since last 13 years. Internet has become such a powerful medium because it is the only...

The telecom sector continues to be at the epicentre for growth, innovation, and disruption for virtually any industry. It’s the basic backbone of our society and key in driving the momentum around trends like video streaming, Internet of...

Transfer Pricing on Intangibles – Contract R&D / Captive research Contract Research & Development not only seeks to identify what constitutes “economically significant functions” in creation of intangibles but also...

Introduction to SCF “Supply Chain Finance (SCF) provides short-term credit that optimizes working capital for both the buyer and the seller. It generally involves the use of a technology platform in order to automate transactions and...

For eternity, financial market participants have debated over the deepening of the Indian Corporate Bond Markets. The subject matter has not only been very close to my heart but at the core of my professional experience for the past 21...

Merger and acquisition have always been a part of corporate strategy as they help the organization achieve faster growth, better visibility and consolidation of the market. Many companies merge or acquire new businesses when they want to enter new...