Transfer Pricing – an Industry Perspective

Transfer Pricing –  an Industry Perspective

Transfer Pricing law in India was introduced in Financial Year 2001-02. In the decade gone by this has resulted in a lot of litigation. Transfer pricing adjustments account for more than 50 percent of the total direct tax litigation. In the year...

Know your Customer – Are you Spending Your Marketing Budget in the Right Places?

Know your Customer – Are you Spending Your Marketing Budget in the Right Places?

“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford One of the most ridiculous mistakes companies (including startups) make is to believe that they already know what their customers...

Market Research: Leveraging Power of Crowd

Market Research:  Leveraging  Power of Crowd

Arguably, organisational ecosystem today is outlining a very observable trend – breaking larger enterprises into infinite smaller sized highly productive teams or spinoffs from the parent brand and moreover, emergence of a new class of...

Social Collaboration There’s more to it than just implementing a tool. It requires a mindset change.

Social Collaboration There’s more to it than just implementing a tool. It  requires a mindset change.

Change is the only constant. This statement may be clichéd, but considering the changing face of the global workforce, it is starkly true. It is noted by researchers that the current generation of baby boomers (those born between about 1946...

Market Research Consulting – What is & What will be?

Market Research  Consulting –  What is &  What will be?

With 45 years of solid history behind it, Market Research Consulting in India today is effortlessly seen growing at a rate of more than 10 percent every year and this growth rate is only expected to accelerate with the liberalization of more...

The Consulting Industry in India is Evolving and Embracing the Paradox of ‘Draw & Do’ to Remain Relevant in the Future

The Consulting Industry in India is Evolving and Embracing the Paradox of ‘Draw & Do’ to Remain Relevant in the Future

Consultants and trusted advisors in India are dotted throughout ancient history (Chanakya, the royal advisor of Chandragupta Maurya helped establish the Maurya empire around 300 BCE), mythology (Lord Krishna’s advice helped the Pandavas win...

Managing the Customer Experience

Managing the  Customer  Experience

I once listened to a Disney executive presenting at a conference about the importance of customer experience.  He told the audience a story about how a little kid had left his favourite teddy bear behind after visiting one of Disney’s...

Indian Retail Dilemma and Challenges

Indian Retail Dilemma  and Challenges

Indian retail today is at the cusp of a new dawn. With the Digital era and macro policy updates from the government on Foreign Direct Investment (FDI) and Goods and Services Tax (GST), the traditional retailing has rattled the retail landscape on...

Consultant’s Transformational Journey: View into the Future

Consultant’s  Transformational  Journey: View into  the Future

Consulting is one of 4 developmental interventions to bring about a desired change. Though colloquially these words are used interchangeably; each is distinct.   • Consulting: A consultant is brought in7 to provide solution to an...

Importance of MDM- Master Data Management in Supply Chain Management & Multi Brand Retail Business

Importance of MDM- Master  Data Management  in Supply Chain Management  & Multi Brand Retail Business

Indian retail market is getting strengthened day by day. Sales volumes are increasing, distribution networks are developing and retailers are trying their best to reach out to customers and give them better assortments and prices. If we compare...

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