Scope and Future of Business Intelligence Systems in the Indian Market

Scope and Future of Business Intelligence Systems in the Indian Market

While Business Intelligence (BI) is growing rampantly in developed countries, India is still warming up to it. Simply put, Business Intelligence is data-driven decision-making that includes the generation, accumulation, analysis, and visualization...

Business Intelligence-Past and Future

Business Intelligence-Past and Future

The root of first generation Business Intelligence (BI) started in 1960’s along with the use of computer for business just begun. With the companies more obsessed with numbers and statistics, BI became a key subject in the late 80’s....

Optimising Marketing to Build Value for Businesses

Optimising Marketing to Build Value for Businesses

The Indian market today has a clear divide between the Big Bsor brands, whose brand identity is already a common house hold name and the mid-sized organisations or startups who are arching to get their voices heard and noticed in voices that today...

Current Landscape of Marketing Management Consulting Sector in India

Current Landscape of Marketing Management Consulting Sector in India

In today’s modern era Management consulting is being referred as outsourcing business. It is helping organizations to improve their performance with the help of external expert advice to analyze existing organizational...

Emerging Trends in Risk Management-What Risk Management consultants need to anticipate

Emerging Trends in Risk Management-What Risk Management consultants need to anticipate

The complexity of today’s business is a key contributor to heightened risk exposure for organizations. Higher complexity also means the creation of new risks or mutation of existing risks leading to businesses not meeting their objectives....

The Agency of the future will have to 're-orient' and not merely 'reinvent'

The Agency of the future will have to \'re-orient\' and not merely \'reinvent\'

With fast paced technology progress and increasing social adoption, the word is not ‘reinvent’, but “re-orient”. And this re-orientation would have to be a continuous process with all agencies of the future. With...

Is Marketing Consultancy Dead?

Is Marketing Consultancy Dead?

Marketing Consulting is a fancy terminology for a lot of marketers as well as for aspirant marketers. While for a student pursuing MBA in the marketing stream, the most aspiring dream is to become a marketing guru. For him, the world of marketing...

Marketing in the Social-Mobile Age

Marketing in the Social-Mobile Age

The world has moved towards the digital age. There has been a widening adoption of smartphone and mobile broadband usage in India and globally. It is clear that mobile devices are having a profound impact on how we communicate on a daily basis,...

Wanted-M.A.D. Consultants!

Wanted-M.A.D. Consultants!

It is a great time to be a Marketer. From a support function to an enabler role to now being the key strategic influencer; marketing function has never been more important in the corporate history as it is now. The power comes from the ability to...

M&A Advisors-The Value Maximizer

M&A Advisors-The Value Maximizer

While taking crucial decisions about selling their business, lot of business owners mistakenly believe that their accountant or lawyer can advise them on executing a transaction. But, would you consult your accountant for transaction structuring,...

Current Issue






🍪 Do you like Cookies?

We use cookies to ensure you get the best experience on our website. Read more...