Digital era has opened a whole new world for travelers and facilitators alike. Travel business has almost completely moved online in more developed economies and here in India too, the migration to digital travel facilitation continues at rapid...

We are often asked sceptically, “Is Digital Marketing really going to add value to my business? How many ‘Leads’ can we get?”. Clients expect digital platforms to generate leads from day one. While quality leads are a...

It is estimated that a consumer is exposed to over 1000 marketing messages every day, across different types of media. It is a very noisy world indeed. A vast majority of these messages are not watched or absorbed. The rise of digital ad blockers...

We have all come across staggering statistics of the Digital world. Every 60 seconds, we send or post more than 168 million emails, 11 million instant messages, 98,000 tweets and 695,000 Facebook updates. As a society, we share more content, from...

The growth of Internet and smartphone has impacted the way we live our lives and communicate with each other. From being consumers of content on the web, we have transformed ourselves into digital natives. With the rise of social media, messenger...

Digital Marketing in India is progressing but not at par with the world. It’s a shame because being the technology hub of the globe we should be setting the bar for digital marketing. Being in the business for over 20 years now, I don't...

India’s online Ad market will touch 7,044 crore in 2016, an increase of 35 percent from 5,200 crore at the end of December 2015. Overall Ad spending in India will grow 15.5 percent in 2016 to 57,486 crore with digital advertising expanding...

If the information in every letter delivered by the US Postal Service in 2010 was added up, the amount would be equal to roughly five petabytes (1 petabyte is equivalent to nearly 10,000 hours of TV!). Google processes the same magnitude of data...

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends - I have realized that they are very much like tidal waves that take marketers by surprise. So I thought it's best to...

I was attending a webinar by CMO Council this evening which was titled ‘Digital Transformation & Driving Business Impact’ and interesting perspectives were being discussed. I tune in to webinars every now and then when the topic...