With the advent of technological innovations and social forums, Brands have evolved to be firm believers of being present online and drive engagement with their audience. Perceiving this change in consumer’s expectations, Bala Kumaran...

Today the unprecedented growth of digital commerce in India is being driven more by large discounts, reach of technology where traditional retail cannot reach and growing tech savvy consumers rather than properly planned and executed innovative...

India, the land of the many has finally hoisted its glorious flag at 2nd position in terms of Internet population. This means that instead of an optional marketing channel, Digital has become THE primary channel.    This paradigm...

In today’s fast moving world, it’s difficult yet fascinating to explain architecture. In the contemporary world, architecture is not just confined to following the prevalent trends in building commercial or residential structures but...

Corporate space has always assumed as the place and the environment where people work, research, lineup collectively and file information. Its design depends on the function of the corporate along with its working schedule and timings. Therefore,...

Look around, if you will. Is everything from your overhead lighting to the flooring to the partition walls flaunting conscious Architectural & Interior Design decisions? Or is it screaming out some unconscious afterthoughts? We spend...

Changing business environment and choices bring alterations in the design thinking and methodologies. Real estate architecture and design is no exception to this. The changing consumer need patterns and utilitarian orientation are taking the...

Consulting industry in India is at a very interesting crossroads. Unlike the pre 2008 era where anyone and anybody could have posed as a “Consultant” and corporates with their surplus cash and sentiments to engage the “So Called...

The global corporate office environment is perhaps the most evolving space of all. It has to keep up with the changing demands of both users and the industry. The Millennials are the new user groups and dynamic spaces are the key focus areas for...

The role that International Property Consultancies (IPCs) play in a market like India magnifies significantly because of the massive amount of growth happening over a very vast arena. In a market still defined by significant lack of transparency,...